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❶The exact same rule applies to pitching.


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Article writing Informative, engaging articles written by subject matter experts. Press release writing Launching a new product or service? Email writing service Successful email marketing campaigns rely on clever, compelling copy. Order when it suits you.

No contracts, no hidden charges. Looking for a quote? Happy customers Household names in every vertical trust us with their content. Contact us Talk to our friendly team today to discuss your content requirements. Email has been sent! Email could not be delivered. Please try again later! When I first started thinking about niching down I had no idea where to look. I told my Mum about this problem and she just looked at me like I was an idiot.

It was surprising to me to see how many skills and pockets of knowledge I had that were at least above a complete beginner level. Although not all of them were winning ideas, the options in bold are what I felt I would be comfortable writing about for a larger audience.

To steal a little from Ramit Sethi, even speaking English is a skill! The next best place to look for your writers niche is where you spend your money.

As I wrote about in this article , you can look at:. Are you the kind of person who takes Thai cooking classes? Food blogs might be calling your name. Then maybe a life of SEO writing is in your future. This could look like:. The final step is to drill your niche into its relevant sub niches and where you can write for them. Each niche has a tree that looks a little like this:. And if you want to write in internet marketing — much like I did — you might find a breakdown like this:.

Each niche and sub niche will have businesses, blogs and podcasts associated with them. This is where you begin to really see all of the opportunities in your niche and where you can begin to look for jobs. Although, those niches probably need freelance writers too.

In fact the more niche you go, the more money you can make for blog posts, because writers are few and far between. If there are businesses in your niche selling products or services or information, there is an opportunity to make money with them. On their site there is a section about Adventure Tours:. Think of how many pages there are like this across the internet that you could get involved with.

For every product you can find here, there are blogs and niche sites and businesses making money from them. And, all of those sites need copywriting to sell those products:.

Not sure of the opportunities here? Just about anything that involves writing and can help sell a product. Then explore the niche a little bit deeper; what products or services need you to write for them? Are there bloggers, product reviews, industry websites, news sites et al. But as early in your career as possible you should get into the habit of checking job boards, content sites and classified ads. These are the easiest types of job to find because they come from clients who are actively seeking your services.

They should be used as a tool to help you build your business and not as the lifeblood of it. However I have found lots of clients here and built long term relationships with them, that have grown both of our incomes over time. Freelance writing jobs boards are the place to find mid-range job with established clients. You just need to be good enough to get paid. The rest are normally rehashed links back to the pages here:. They all compile freelance writing jobs that have been posted there, or direct you to jobs posted on classified sites giving you the cream of the crop.

You can just start bookmarking freelance writing jobs that you like the look of. All you need to do through a site like this is set your filters, find a search that suits your needs and then choose their update option.

Like this email subscription box here:. Classifieds are an underrated job search tool, but they can be highly effective. There are even services like FreelanceWritingGigs. Content sites are a great stomping ground for beginners. You can get a lot of experience, and get paid for it because of the sheer volume of jobs. I wrote about all of these sites more in depth in my huge article about all the ways to make money online. But, here they are in short for you:.

Take social media, for example, there were a two options open to me:. And, to me landing an epic blog post spot on Buffer:. Think of how you can apply the same to your niche.

What do the different parts of your niche break down to? And from all of those you can break down even further, like if you were to look at retailers for the travel niche, that could be:. There are probably hundreds more options on top of that.

Dive deeply into your niches and find all of the options of companies that will need writing in some form, as you looked at before. From there you can add them to your list of people you can write a cold call email too. But, I can show you how to get around that in the next section.

Referrals are one of the most powerful ways of landing a client. Because you come with a guarantee, from someone they know, that your work is of a high quality. I regularly send out emails like this to clients, asking if they know of anyone who is looking for a freelance writer. And, sometimes you land a winner. Just cast your mind out to all of the people you know and all of the people that they know.

There is an endless supply of people who could hook you up to a new client. The list goes on and on and on. Two of my first ever corporate clients came this way. A Training Company and a Language Interpretation service that operated across the hall from each other. There will be hundreds of businesses in your local area that other writers have never even thought to pitch to, either. While they search the furthest reaches of the internet, why not walk into their building and request a meeting?

There is no substitute for meeting people in person. You can find a whole host of these events on MeetUp or pay attention to local publications and magazines.

There are some really easy other ways of finding clients, too. Take a look at one of the online magazines or blogs in your niche.

And, find for times that a freelance writer has contributed. Right in front of you right now there is a full database of potential clients that are open to having freelancers work for them. Oh, and stay tuned for a niche little tip on pitching later on, too. This process is a similar to the above. But, with a little twist that you can guess from the title. You do it on LinkedIn instead. Once again, find yourself a freelance writer on one of your favourite publications in your niche.

Then, instead of looking for them on Google, go ahead and search them on LinkedIn:. From there head down the page to find their Freelance Work Experience. This will either be under the tab of their company name, like it is for Kristi here:.

Unadvertised freelance writing jobs take some searching; but you can use methods like The Website Hijacker to find companies that are open to working with freelancers. Referral clients come from asking the question and generating warm leads from people that you know. This can be a great method of automating your marketing. Writing is far too subjective for someone to determine what makes a good writer and what makes a bad writer.

You can see it for yourself in literature. K Rowling is still out there making a fortune. But you do need to do need to be able to showcase your work to people, in order to land the client.

Your portfolio is where you can show people your work and let them make a decision for themselves. This portfolio from Copywriting Is Art is simple, but really effective. Simple imagery gives it authority and is easy for people to see that there is an endorsement of his work. When you follow the links through the image you get a comprehensive breakdown of the work done, too:. This portfolio is my own personal one at JamesWritesThings. I use screenshots of my posts, with headlines that link directly to them:.

This final portfolio comes from Erin at The Travel Copywriter. She again uses visuals — much like the graphic I showed you at the start of this post — to create a sense of authority:. Just create a space — using a site builder or WordPress or your own domain — and put your work online.

There are two steps to it. Start a blog about your Niche and start writing it. You can have it on a private link for all that matters. But you do need to give people an opportunity to see your style in the context of your niche.

I used to use this method a lot when I first started writing. Because, it gives you something more tangible to work with.

Head to one of the freelance writing jobs boards or content mills and find a job posting. Look for one with a pretty specific description, like this one:. Then just go ahead and create an article or piece to that specification and stick it on your blog.

This process has two benefits:. Anything that gets you noticed from the other freelancers that are entering the field. It gives you valuable experience working with someone who will publish your work.

For example, the guest post on Buffer that I mentioned earlier has brought me a tonne of emails like this:. And having written for sites like Addicted2Success and Lifehack and got a decent amount of shares showed that I could write for a big, well developed audience too. Landing guest blog posts is a whole topic within itself. Testimonials are powerful pieces of information.

So these glowing endorsements from people can play a huge part in this. You can build a portfolio yourself by just writing blogs for your niche , or by finding jobs and writing them for your own site to gain experience. Testimonials can come from anyone who has seen or used your writing and can be built up over time.

The sooner you get someone to write one though, the better. Pitching is a numbers game — more on that in the next section — but you can create pitches that grab attention. This is an important question because it can make or break whether you get spoken to or if you just get lost being passed around between departments in a company. There are three points of contact that you need to look for:.

Considering freelance writers are a group of individuals paid to write things…you suck at writing pitches. Because pitching is hard. That usually means your pitches go on far too long. They miss the point. It goes like this:. Put the most important information at the top and put the least important at the bottom. Because newspaper editors cut the information from the bottom of the article. The exact same rule applies to pitching. You know, write more than is necessary.

It comes with the nervousness with a pitch. A good pitch should be like a skirt; short enough to be interesting long enough to cover the subject. If you disregard everything else you learn about pitching in this article please remember this simple rule:. Specific requirements that will affect you getting the job or not. The most common form of this is them asking you to put something in the pitch to prove that you read it. Like this job pitch where I had to put two specific words in the subject line:.

So make sure you go through everything with a fine tooth comb before you send anything. Copy and pasting is great, but not if it loses you a job. You can edit this however you want but it is a sure-fire template that will help you land clients:.

Toy around and find your own unique stamp. People are pitching to your potential clients all the time so you need to craft pitched that make you stand out from the crowd.

Ask questions in your headline, or reference the job listing, to get the best open rates. Because, regardless of the arguments for and against what your prices should be, it comes down to you.

But do remember you have to put food on the table and you need to respect your time. One of the best lessons I learned came from the team at Nifty Marketing. In this post they share how they set themselves a minimum that they refuse to budge on to attract the calibre of client that they wanted. Set a minimum price that you will not go under by any stretch of the imagination. Respect yourself and be proud of what you will work for, as well as what you wont.

Always be open to negotiation. But also be open to negotiations on different things. This can chop and change depending on the client, too. Also, the payment in that niche is lower. But if you have a really niche, in-depth topic, that requires a lot of research — like SEO or Engineering — you would charge more. The price per hour is also dependant on your experience.

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