Case of Starbucks " Research Objectives To explore the relationship between ethical behavior and company growth: In context of Starbucks To explore the impact of unethical behavior on brand image of Starbucks To provide recommendation for the ethical framework of the business Research Question How the unethical behavior impact brand image of a firm in the industry: A case of Starbucks?
The study of Nokia " Research Objectives To explore the impact of marketing channels on consumer awareness of the products of Nokia Access the relationship between marketing channels and growth of Nokia To explore how Nokia set the marketing channels as per their customer requirements Research Question What role the marketing channels of Nokia helped in its growth worldwide?
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Following are some of the steps that need to be considered, while selecting a dissertation topic: Specialization and interest area identification: This would help in the successful completion of research because of the researcher theoretical knowledge and background of the topic. Specific with the current scenario: In addition to this, the relevance with current scenario will help to sort-out the problems effectively. The dissertation topic should be original and unique in order to avoid duplicity and continuation of other research paper.
This will keep the interest of perspective reader of the dissertation and will also avoid wastage of money Roberts In addition to this, the freshness of the dissertation will help researcher to come up with the interesting and innovative ideas to enhance research creditability. The dissertation topic should be research-able and exploring to provide researcher the maximum scope to bringing something new into the area of research. This will help researcher to conduct an effective research on the relevant topic.
At the same time, it will also help to find relevant data and information regarding the research. It should also be considered, while selecting a dissertation topic that the research can be conducted in the stipulated time period as well as the available finance. Maximum research papers lack their creditability due to lack of money and time Ogden Availability of finance and time helps researcher in the effective investigation of the research problem.
In addition to this, it also helps the researcher in in-depth analysis of the data and information regarding the research paper. The research topic should be manageable in nature so that it can be effectively handled by the researcher.
This also leads many areas to be untouched by the researcher that also affects validity of the research paper. In regard to this, manageable topic will help to explore all the relevant areas of the research to accomplish research successfully. Try to avoid controversial topics: The researcher should try to avoid selecting controversial topic that will be effective in the further publication of research.
Many times, it has been seen that many researches lack their publication due to controversy of the topics Bryant There also be the chances of restricting researcher employment, tenure etc. So, it would better for the research as well researcher to avoid controversial topics to select.
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